Have you noticed something different lately when you go to the cinema?  No big, booming voice on the movie trailers any longer. The movies now speak for themselves.  don-lafontaine-1

I started noticing it about two years ago, but figured it was just “that batch” of trailers I happened to see. Why this new trend?  What’s going on?

For sure, there are fewer voices on trailers. It seems movie producers have become even more creative and make the movie now speak to us in a trailer. I like that the signal to noise ratio is actually a bit lower for once. What are your thoughts?

Here’s one of my favorite videos, poking fun at the movie trailer voice-over.

Correct me if’ I’m wrong but, wasn’t all of the voice over since the 1970’s for action films was done by one Man?

Yes… Don LaFontaine.

Since Don LaFontaine died a few years ago, they have not replaced him. Just have a look at the following video…


The movie trailers are not the same any more… and Don’s voice will be remembered forever.

Anant Goel

Producer CEO – RKNet Studios

LinkedIn Connection: http://www.linkedin.com/pub/anant-goel/47/526/328

Decline in Facebook usage is accelerating and the biggest drag has been a shift from traditional computing to mobile. As younger people do more talking, texting, surfing, and computing on the go… phones have increased in importance at the expense of Facebook, Google and Apple. OptionTrading-700x466

The usage declines are most pronounced among those who were once Facebook’s most devoted users: Young people.

Lots of young people have decided Facebook isn’t cool anymore, and they’re abandoning it in droves.  Ironically, I wrote an article on my Blog just about six months ago and the subject was: “Why Are You on Facebook”.

Marketers know that young people are often a leading indicator of what mass market consumers will eventually do (they fueled the early growth of FB; for example), Facebook advertisers and investors should take note.

This is a troubling Facebook trend and here’s the key point…

“Accelerating U.S. traffic declines and younger demo exodus creates fundamental concerns for Facebook, its advertisers and investors.”

The declines are primarily attributed to age groups 12-17 and 18-24, which declined 42% and 25%, respectively… and on a pro forma basis, U.S. core trends showed accelerated decline across all measures.

However, the important thing to note is, what’s going on here is not just the transition to mobile…

Mobile migration provides only partial answer:

Although FB is experiencing accelerated desktop declines vs. the broader web, we find growth in mobile engagement to be just in line, relative to peers, such as Google and Apple, suggesting share loss in time spent when consolidated for desktop and mobile.

Nevertheless, we do still believe in Facebook’s mobile opportunity.

Finally, some Wall Street analyst now acknowledge that Facebook’s valuation at its IPO was extraordinarily optimistic, and they are now slashing FB stock price targets lower.

Reducing Outlook:

Going forward, we no longer model U.S. core traffic growth, where Facebook earns the majority of its revenues. As such, we see growth stemming from continued international user growth, higher desktop ARPU, and mobile advertising.

Now, if kids are indeed abandoning Facebook in droves, is there a silver lining here?


The silver lining is called “Instagram.”

It seems that one of the services kids are flocking to at Facebook’s expense is the new mobile photo network Instagram. Instagram was founded only a few years ago, and its usage has already exploded to 100 million registered users (one-tenth of Facebook’s global users).

Instagram has yet to be “monetized,” but given its emphasis on visual images, it’s not hard to imagine that it could eventually be an effective advertising medium.

And Facebook owns Instagram.

So, young Facebook users who are abandoning Facebook for Instagram are still in the Facebook fold. So that should at least moderately ease concerns about declining FB usage among kids… at least for now.

My question to you once again: “Why Are You on Facebook.”

Anant B. Goel

Producer CEO – RKNet Studios

Cognitions Bridge Web Page: http://www.CognitionsBridge.com

LinkedIn Connection: http://www.linkedin.com/pub/anant-goel/47/526/328

[Based on excerpts from posts, blogs, media articles, and sponsored research]

“… and do an in-depth self-examination to realize health, happiness, fame, and fortune.”

I promise you’ll see tons of “Top Ten Lists” for New Year Resolutions. Totally random stuff; about losing weight, hitting the gym, eating right, fixing our relationships, crossing things off your bucket list, and getting your finances in order.Goals1

That’s fine and dandy. If you love New Year Resolutions, and they work for you, then please, have it! Also, comment below that they work for you because I don’t have any friends that say New Year Resolutions work!

As for me, I’ll jump straight to the point of this article: with the New Year upon us, it’s not time to start a trendy Resolution just because of a date change at year end.

Here we go…

The Observation:

There are times when life seems to stagnate and that starts to build frustration. Some of us may just keep doing the same thing day-in and day-out hoping for a better outcome.  Others may make some changes in their life and life style.  However, small changes to our comfort zone may fail to alleviate any sense of stagnancy or frustration in our life… and we may need to examine our lives and ourselves more deeply to find the right place to start the journey to a more satisfying better tomorrow.

The Realization:

Everything we need for success and joy lies within. But so often, life’s debris accumulates, building layers around our core that makes it difficult to access the truth that resides within. To reach the depth we wish to access, we must dive below these layers to the deepest parts of ourselves.

The Evaluation:

The first layer can be found in our minds. Our to-do lists and busy work are usually less important than we think, so we must look past them to examine the thoughts that matter most to us.

The next layer can be found in our hearts, where past hurts and disappointments can sometimes cover up our vulnerabilities, as well as the truth of who and what really stirs the love and trust within us.

The Action:

We can and we must to go even deeper – to our center. If we can go beyond anything that has affected us to the point that it blocks us at the gut level, we can reconnect with our power, our raw instincts, and our natural organic evolution.  Here, at the core, lies our truth. Our core is our foundation that supports us and what we’d like to build our authentic life upon.

The Summation:

When we examine ourselves to these depths, we are able to find what we wish to bring to the surface and what we wish to let go. When we re-discover what lies beneath our layers, we can look at what was floating on the surface, causing blocks and pains, and understand the purpose that they served.

The Wisdom:

Go deep, live life from your truth within, and watch your innate beauty manifest outward… with fame and fortune as the by-product of your journey.

The Question:

What do you think… can it work for you too?

Anant B. Goel

Producer CEO – RKNet Studios

LinkedIn Connection: http://www.linkedin.com/pub/anant-goel/47/526/328

News Article: http://www.prweb.com/releases/RKNet_Studios/Bollywood_Movie/prweb9897532.htm

[Based on excerpts from posts, blogs, media articles, and sponsored research]

A few months ago, some Rogue Economists were suggesting that this economic slowdown around the world may not be caused by the current financial crisis… but something more fundamental like the lack of ‘innovation’ in the last 50 years. Now, more and more Economists are suggesting that this slow down may not be temporary. Instead, the days of high economic growth around the globe may be behind us.open-uri20120630-775-ul519k

Between 1891 and 2007, the US achieved a robust 2% annual growth rate of output per person. Unfortunately, now the evidence suggests that future economic growth will achieve at best half that historic rate. The old rate allowed the American standard of living, for example, to double every 35 years; for most people in the future that doubling may take a century or more.

Research shows that the innovations that allowed such high rates of growth in the 20th century happened a long time ago… and refers to running water, electricity, central heating, airline travel, the telephone and other technological advances.

They were already in place when we were a child. Since then, there have been substantial refinements. But the basic components of modern life are the same as they were 50/60 years ago.  oil demand destruction alternative energy

We drive automobiles. We live in houses with thermostats. We talk on the telephone. We watch TV and listen to the radio. We now have computers in our houses. But the biggest innovation of the last 30 years; Internet does not seem to have made much difference to the material side of our lives. It is more like a two-way television: a rich source of entertainment, information and useful communication device… but not much more than that.

Nothing much really new has come along in the last 30 years. We eat the same food. We wear the same clothes. We drive the same cars (though they are much more likely to have been made overseas). We even listen to the same rock and roll groups that were performing in the 1960s.

What’s Next?

So, where will the next breakthrough come from?

Fracking? Biotech? Google’s driverless cars?

Not likely, says Professor Robert J. Gordon, writing in The Wall Street Journal…

“New inventions always introduce new modes of growth, and history provides many examples of doubters who questioned future benefits. But I am not forecasting an end to innovation, just a decline in the usefulness of future inventions in comparison with the great inventions of the past.

Even if we assume that innovation produces a cornucopia of wonders beyond my expectations, the economy still faces formidable headwinds. The retirement of the baby boomers and the continuing exodus of prime-age males from the labor force, sometimes called the “missing fifth,” are reducing hours worked per member of the population.

American educational attainment continues to slide ever-downward in the international league tables, due to cost inflation at our universities, $1 trillion in student loans, abysmal test scores and large numbers of high-school dropouts.

For us, the analysis is simpler. What powered the high-growth rates of the 20th century?

Fossil fuels…

“… the energy from the sun, compressed, over millions of years.”

When mankind figured out how to use that energy in machines─ planes, trains, factories and automobiles─ it got a burst of economic growth. But these machines were all in place by 1950. And the growth spurt began to slow down in the 1970s. Since then, growth rates have declined, by fits and starts, to where they are now… down to nothing.

Is there a new breakthrough on the horizon? Will we figure out how to use even more energy to produce even higher standards of living? Who knows? But ultra-low rates of GDP growth are the rule, not the exception.

Slow rates of GDP growth cause higher rates of sustained unemployment and that cause permanent consumer demand destruction for products and services.reduce-cost

When you permanently destroy huge demand [by the consumer], the supply side [businesses] make adjustment to their business model by cutting production, cutting CAPX, cutting operating cost and letting employees go. In this scenario when there is less demand from consumers [and businesses] for both cash and credit… the risk of Bond bubble bust is delayed if not mitigated altogether. The argument in favor of consumer driven demand destruction is as follows…

The consumer of today recognizes that the trillions of dollars poured into the US [from all over the world] and that is what supported their credit binge to spend and spend. The [almost] free money pushed the consumers to rush into buying products and services they did not really need, rush into tech stocks, then the rush into real estate, then the rush into commodities, and then rush into U.S. government bonds.

Over the years all of these asset classes [except the U.S. Government Bonds for now] have blown-up in the consumer’s face. Not only that, the financial machinery that funneled trillions of dollars of the free worlds savings [from across the globe] into the US financial system has now blown-up as well and the money velocity has come to a screeching halt. Banks are over leveraged, they don’t trust each others financial health and they are not lending.

Consumers are not borrowing either; they are downsizing and cutting cost…

· Banks are not lending to qualified consumers… but that could change;
· Consumers has little or no equity to borrow against… not going to change anytime soon;
· Days of free money are gone forever… because the savers from all over the world are now wise to the financial shenanigans of American financial wizards and are not looking to send their life savings to America any time soon;
· Consumers are now motivated, by the blow-up of almost all asset classes in their faces, to start saving money for their future commitments and retirement… going from negative savings to almost over 6% now;
· Consumers finally realize that they don’t really need three of everything [homes, cars, jewelry, minks/furs, TVs, cell phones, computers, and electronic gadgets].
· Consumers finally realize that they don’t need to buy a Hummer or new model car every other year;
· Consumer finally realizes the rising cost of energy for driving, heating and cooling… the present drop in cost is temporary we all know;
· Consumer finally realizes that the increasing cost of real estate taxes even though their homes are 40% less in value to-day… taxes always go up and not down;
· Consumers finally realize that they don’t need to re-model every five years and buy new appliances every three years;
· Consumers finally realize eating home can save them thousands of dollars over the course of the year;
· Consumers are loosing jobs left and right in all sectors of our economy… there are no safe heaven… not even in the health and consumer goods;
· Consumers are de-leveraging en-masse and there are no asset classes worth investing [speculating] at this time… and perhaps for a long time.

The studies indicate that by the end of year 2012, there will be over 2.5 billion Internet users. That means, most all of the educated population of the world, will be globally connected by the Internet. And the boundaries of time and space will disappear. People will gather in public forums of their common interests to network and share information. These people will be the consumers, investors, vendors, partners, friends, enemies, management, or employees of the public companies. In a public forum like this, that allows us to maintain our anonymity, there will be no place to hide for the incompetent or the unscrupulous.

Add to this Internet phenomenon the instant communications afforded by the TV, and its producer’s desire to provoke debates on issues, that in the end, when all is said and done, informs and educates the public at large. What you have is a well informed, wiser and more responsible consumer that is all set to “destroy demand” for the un-necessary, unscrupulous and the irrelevant.

Permanent Businesses Credit Demand Destruction…
Businesses now see this consumer demand destruction as a clear reality and are adjusting their business models accordingly by cutting production, cutting CAPX, cutting operating costs, de-leveraging finances and letting employees go. And as such, eventually, after the initial denial period to accept demand destruction, there will be less demand for cash and credit from these businesses.

The speculation of wide spread “demand destruction’ has become a reality. The reality of demand destruction is apparent in thousands of employees being laid-off by bellwether companies like Microsoft, Google, JP Morgan and the like.

Granted, that in due time the wealthy consumers and businesses will come back into the credit markets to borrow so they can speculate in products, plants, production, stocks, commodities and real estate. But that time is years away, when there are clear signs of stability and growth in any of the known asset classes for investment.

Permanent Destruction of Collateral Asset Values at the Financial Institutions:
To this witches brew, let’s add the cause of our current credit crises and see what it means for the free supply of money in our financial system. I’m sure you and I both have our own set of facts, analysis and opinions. But the core fact that no one denies is: “the leverage used at financial institutions world-wide and lack of regulatory oversight was the main cause for this global credit crises.”

The regulatory oversight, or lack of it, will be debated and there will be rules and regulations in-place to prevent future systemic melt-down and risks. In the meantime, however, either because of banking laws or because of banks own desire to mitigate risks in this financial environment, the banks and financial institutions out there are busy trying desperately to de-leverage. This means banks [and financial institutions] will first try to shore-up their equity/debt ratios before lending out the money received from TARP and other Fed bailouts. There is, by the latest estimates, over $3 trillion dollar in systemic losses in the US alone. The money losses did not change hands… it just vanished in thin air. What are left behind, however, is the un-acceptable levels of leverage, collateral risk and vastly impaired equity/debt ratios at US financial institutions.

In summary, before we see inflation we will first see some degree of deflation due to permanent demand destruction for products, services, and credit. If we are lucky and the trillions of dollars in Fed money do work, in the best case scenario, we may see Stagflation and not reach full-fledged deflation. That is our hope!

Limited amount of bailout funds for our financial institutions is, perhaps, the right thing to do. However, excessive amount of bailout funds will only attract the unscrupulous and not bring the consumer demand [and the GDP] to the levels of recent past. In all probability, these bailout funds will not reach to those intended and only line the pockets of the same greedy, unscrupulous, and self-centered tarts that got us in this financial mess in the first place.

All these Fed bailout and stimulus measures are designed to encourage consumption… in order to support the old structures. But more consumption is just what the economy doesn’t need. It is in trouble because people have spent too much already and are in debt to their eye-balls. Now, they have to cut back and save… and when they do, every enterprise, speculative investment, and household that depended on excess consumption is in trouble.

And that’s where we are. In trouble!

At the beginning of a period of depression! The old structures must be swept away to make way for new ones.

Change! Can it be stopped? No we can’t!

“So, what’s the solution?”

“The solution to a depression is a depression.”

Businesses Beware:
The message for those businesses which are dependent on the US consumer:

“… your world is going to be smaller for a long time.” We are in a period where the economy is going through what economists call rationalization. We are going to have to reduce the number of retail stores, coffee shops, automobile plants, fast food restaurants, car dealerships, etc., until we get to a level that makes rational sense for the size of the economy. We just built too much stuff, launched too many stores, and created too much capacity for almost everything.

The idea for the business person today is to still be standing when we get through this, as we will. That is what free market economies do. The day will come when we get back to over 2% GDP growth. But it will be a rational growth based on real fundamentals, one that will last a long time. So hope is not a business strategy. You need to be planning for a lengthy recession [perhaps depression] and a very slow recovery.

And if your business is one that helps the producers cut costs… or improve production… then this is your time to shine? It is now clear what the stimulus plans are like, if there is something you can do to get in the flow of that money… there are opportunities out there.

Please, for God sake, don’t be the consumer or the business that goes back to the old ways of borrow and spend… and live beyond your means. No society or civilization that lives beyond its means has ever survived. History is our witness!

God bless America.

Anant Goel

Producer CEO – RKNet Studios

LinkedIn Connection: http://www.linkedin.com/pub/anant-goel/47/526/328

News Article: http://www.prweb.com/releases/RKNet_Studios/Bollywood_Movie/prweb9897532.htm

Blog Article: http://mirro7.blogspot.com/2009/01/open-letter-to-president-obama.html

[Based on excerpts from posts, blogs, media articles, and sponsored research]

I got into the movie business only recently; and as a producer I receive, almost weekly, half a dozen calls; e-mails; and Facebook messages from aspiring actors… all seeking the chance to act in the next big movie. The irony is; I’m not even a producer of any significant fame or fortune.417331_10151417483058238_118957459_n

So, I reached out to my Hollywood/Bollywood friends─ producers and directors; with an objective to do some fact finding research on this so desirable and sought after career of becoming an actor or a model. In this article; I’ve used Hollywood as reference… but it applies equally well to those heading out to Bollywood.

Well, first let me tell you this…

“Acting is hard work, and it’s extremely competitive.  If you are easily discouraged; then this is not the career for you. If you can’t take criticism; you should explore another career. If you are self-conscious about your appearance; this is definitely not the path you should take.”

“Actors not only need to be able to work hard, but they also need to be able to work well with people of varying backgrounds, temperament and personalities. Taking harsh criticism and experiencing rejection is an everyday occurrence for an actor or a model. You need to have a thick skin, take rejection, and be able to listen.”

Having said, that let me introduce you to some harsh realities of this business.  And after reading all the good advice, if you still want to be an actor or a model… then read the last part of this article for unbiased advice.

Many people are given false hope about their chances to “get a role in a nice movie” and think all they need to do is move to Los Angeles [or Mumbai] and “get discovered.” It is VERY depressing when it doesn’t happen.

Since I’m not related to you, I’ll give it to you straight…Marilyn Monroe Grapics

If you are not related to someone already in the industry, your chances of getting any featured role are minuscule. Think about it. How many people in the business marry other people in the business? How many have children? How many of those children also want to be in the business? Add on all the nieces, nephews, grandchildren and cousins, and there is no more room left at the top.

In my research, I found out that an average of 125 wannabes (people who hope to act in feature films) from around the world move to Southern California every day.

Every single day?

I have heard about casting calls where 500 people are called in for one part in the movie.

One single part in the movie?

The truth is, there are many more actors than roles. Big films in nearly every case want only A-list actors… or at least B-list actors from the top 12,000 on IMDb. No matter how great an unknown actor you may be, audiences won’t pay money to see someone they don’t know, and studios simply can’t run the risk of using an unknown. Even featured extras usually have at least an IMDb profile.salman_khan0810_post_1312958460

Wannabes must spend lots of money on acting/singing/dancing lessons, and there are plenty of teachers, but without a good one, you waste both time and money. You probably can’t even get in with the best, because you can’t afford them, and they won’t take you. Trouble is, even the best teacher can’t get you work.

Actors new to Tinseltown* know they need an agent, but can easily fall into the clutches of agents who charge them for “lessons” or “photographs/headshots” or “reels.”  If you’re with such an agency, run away! No Legitimate Talent Agency Charges Actors to Represent Them.

[ Tinseltown: slang term for Hollywood as all celebrities and glitter but no real substance]

Every actor needs an agent on their side, to put them up for only the decent roles. Agents know the sleaze-bags, and steer clear, but getting a good agent is tough. I know a world-class actor who has been in Los Angeles over nine years and still hasn’t found an agent. Sad to say, most of the time it doesn’t matter how gifted, determined, talented, hard-working, beautiful, tenacious, young, educated, or perfect-for-the-part someone is…if they haven’t got an agent willing to do everything in their power to push their client for a role, they will never work in this town.

Most people who try to act in Southern California end up leaving within six months. Of those who stay, most end up in other jobs not even related to the film industry. Of those who do find work in the business, much of it is unpaid “internships” which in many cases are closer to slavery than anything else, and will never lead to an acting role. Others end up deciding to “be close” by filling jobs in crew positions, and can be happy there and make a contribution, but those jobs are also few. People going to [Hollywood or Bollywood] do not realize how hard it is to get a job doing anything at all in Los Angeles or Mumbai. There are usually more people than acting roles [or other jobs] in the movie business.

I’ve heard it said…

“… If you can do ANYTHING else, do it.”

I’ve also heard…

“… If you must act, move to a small town with a good community theater, and perform there. It’s not usually paid, so you will need to have another job, but you can act in front of a live audience and it may be enough for you.

Now many cameras have HD capability, and Indie producers are cropping up everywhere, and starting to make films. This is a good opportunity for actors, as these men and women work in cities all over the world not just Los Angeles or Mumbai.

Sadly, you will also run into the same trouble-creeps who only want to make porn, and are often deceptive… or some terrific, determined filmmakers committed to create, but who sold everything they owned just to buy a Canon Mark 5 and now can’t afford to pay their actors.

Don’t get depressed and never do anything to compromise your values. And after reading all the good advice, if you still want to be an actor or a model… then read the rest of this article for some unbiased advice…

  • For most actors, it can take a lot of time and effort to get consistently paying work in the movie business. One true thing about the business is that it’s really about who you know… and even then it often does not happen. Actors need to build their network and constantly make connections with other actors, directors, producers, casting directors, writers and everyone else involved in the business.
  • Taking classes and going to film screenings can be just as important as auditioning because most significant roles that pay will not be advertised to the unrepresented non-union actors… unless the producer is looking for something very specific that is difficult to find. I see so much competition for the very few good gigs out there.
  • The best actors are all “naturals” and don’t need any training? The handful of talented and successful untrained actors is the exception that proves the rule. The greatest actors from [write your list] to [write your list] all received extensive training and continued to train throughout their careers. Training enhances your talent and gives an actor the tools to be able to sustain a career on stage and screen.
  • Actors must be thin and beautiful? Look, it definitely helps to be stunningly beautiful, but you can carve out a successful career even if you don’t look like a supermodel. It’s important to know and understand your type (something we’ll discuss in detail later). A film or play or television show is a snap shot of the world and the world contains people of all shapes, sizes and colors.
  • Everyone’s financial situation is different, so I can’t suggest what you should do while looking for the paying acting jobs. I can only suggest that you find something that you enjoy because so many actors become miserable and jaded because they have soul sucking day jobs. I hope more actors recognize the value of a day job that puts food on the table and roof over their head; and consider the acting as their happy place and the second job they really love.
  • You also might want to build your résumé by doing student films, shorts, YouTube videos, and other no or low paying projects. These projects can offer meaty roles to non-union actors. Today’s students are tomorrow’s professionals and many student films and shorts go on to festivals where your work may be noticed by people in the industry.
  • As for joining the union, only you can decide if you are ready for that step, but there are a lot of talented people in SAG-AFTRA and just being in the union is not enough.
  • Other agents and casting directors may disagree with me, but I think mailings are rarely helpful. I have owned several small businesses and I do not have time to go through all the mail I get. If you are looking for paid roles in fully budgeted films you will need good representation, and to get that representation it takes a body of work as well as a recommendation from a teacher, CD, or manager as well as luck and timing.
  • On the subject of nudity… it’s a personal matter and you are the best judge of it. However, be aware that if someone asks you for sex up front, they are not SAG signatories or are mainstream producers. If their last name is Shyamalan, Coppola or Lucas however, get naked, if not, seriously reconsider. Chances are slim that anyone can make it in this industry to the degree they can support themselves but, if a part calls for nudity then your agent should be able to advise you.
  • Last but not least, the subject [or issue] of casting couch syndrome.  Careers which are highly desirable and traditionally difficult to break into, such as the movie, television, and music industries have been the subject of casting couch stories in popular culture. Such trading of favors is an abuse of power, and can become a wider sex scandal if deemed newsworthy.

Things are getting so bad right now with people showing up from developing countries, where their entire neighborhoods pooled resources to get the one talented kid a one-way ticket to Los Angeles [or Mumbai], and expect her to play opposite Brad Pitt [ or Salman Khan] by next Monday, when her weekly motel bill comes due.

Social workers in Los Angeles [and Mumbai] are pulling out their hair, because the “come and be discovered” story is alive and well in the corn belt of US, Calcutta, and N’djamena.

Young women are often targeted… and if they get on the plane for Los Angeles, or slow train to Mumbai, I am sad to inform you, they are often taken advantage of in an unfortunately thriving area of the city. http://www.weaveinc.org/post/facts-about-human-trafficking

I am very glad to see that there really are many good guys left in the industry, but sadly, people with no connection to it whatsoever are using it to coerce beautiful young people in to real danger. My hope is that the bad element can be stopped… and one way this can happen is thru education. Anyone who promises to “put you in a movie” based only upon your pretty face is probably not really a filmmaker, and could put your health and your life in real danger.

Here’s the bottom line…

Do you really want to be an actor?

So many people go into the movie business for the wrong reasons or they think that success as an actor is all about the accumulation of wealth. The fact is that most actors are far from wealthy, and it is important to define how you measure success. Here’s a test from a blog by Destiny Lilly…

1. Which is more important to you?

a. taking on challenging roles
b. having a role (of any size) in a big budget feature film
c. walking the red carpet at major Hollywood events
d. proving your haters wrong when you become successful

2. Which actor’s career is most like the one you wish to have?

a. Will Smith
b. Jackie Chan
c. Anthony Mackie
d. Wilmer Valderrama

3. Besides acting, what other job would like to take on?

a. Something creative
b. Medicine or maybe the law
c. A job that is very hands on
d. A cushy desk job
e. I couldn’t do anything else except acting

Responses: Give yourself points for the answers as follows

1. a. 1 b. 2 c. 3 d. 4
2. a. 3    b. 4 c. 1 d. 2
3. a. 1 b. 1 c. 1 d. 2 e. e. 4

The Results:

A score of 9-12 means that you are probably more interested in the fame and fortune or you are not realistic about the day-to-day struggles of an acting career. I suggest finding a different path, or if you really want to act and you are able to see your career realistically, maybe you should take a step back for now and develop some interests. Read, see the world, learn to cook, and then take another step into the acting world.

A score of 5- 8 means that you have some of the right mindset, but you still need to develop a little before you will be ready to start a successful acting career. I suggest you look at your definition of success and see if you can broaden it to include goals outside of your career. What makes you happy besides acting? If you can’t think of anything then you should find something, your happiness should not be tied exclusively to your work.

A score of 4 or less clearly means that you are on the right path. You’ve got a good head on your shoulders and even though you have big goals, you understand that success and fulfillment do not necessarily lie in your next acting job.

In closing…

“… I don’t sell false hope to anyone. I actually encourage people to examine their choices. No one is forcing you or anyone else to pursue this acting career.”


The subject of nepotism in the movie business comes up very often and the reasons and concerns are valid.  It seems the relatives of important [and famous] people in the movie business are hired more often compared to the unknown talent… especially in Bollywood.

In Hollywood, the circle of nepotism is larger and includes not only the relatives but also the friends. The part about hiring friends is important because… living in Los Angeles [or Mumbai], you and I hang out with a lot of other filmmakers in all of the various crafts, and each time when we scrape together enough resources to shoot something, obviously the first people we’re going to call first are our friends who have stuck by us through the lean times.

It only makes sense, right? My friends are professionals in their various fields─ including as actors─ so why would I look for people I don’t know to fill roles that can easily and effectively be filled by people I know, respect and love?  Granted, that for every job in the entertainment business there are hundreds of people who want that job and many of those people are extremely suited at that skill-set.

Many, many people have talent; and some of those fewer people that have talent are also my friends. So, when it comes time to spend 18 hours a day, for four to six weeks, on the pressure-cooker that is a film set… why would I want to do it with people I don’t already know?

All of which is to say…

If Hollywood/Bollywood ran purely on nepotism, you’re screwed if you’re not related. Fortunately that is not the case.

Hollywood is a bunch of friends who want to get together and make cool stuff and have fun.  And if you want to make cool stuff and have fun AND you get to know the people who are doing so [on any level] without an agenda or demands, eventually someone will invite you to come and play in their sandbox and build a fantastical castle with them…

…that’s how you break into the showbiz and the movie business.

Anant Goel

Producer CEO – RKNet Studios

LinkedIn Connection: http://www.linkedin.com/pub/anant-goel/47/526/328

News Article: http://www.prweb.com/releases/RKNet_Studios/Bollywood_Movie/prweb9897532.htm

Blog Article: https://rknetstudios.wordpress.com/2012/10/10/hollywood-vod-is-the-beginning-to-an-end/

[Based on excerpts from posts, blogs, media articles, and sponsored research]

So… who is the richest man of all time?

Bill Gates? Warren Buffet? Not even close, though there’s no denying they’re very, very rich.

The richest man of all time, when wealth is measured as a percentage of the national economy, was John D. Rockefeller, whose fortunes made Gates’ and Buffet’s look downright puny.

John D. Rockerfeller…

Peak wealth: $318.3 billion (based on 2007 US dollar).  Age at peak wealth: 74

Last year, Forbes counted 946 billionaires [here are too many millionaires to count, so they don’t bother with that anymore] with combined net worth of $3.5 trillion. That’s larger than the GDP of Germany, the third largest economy in the world.

So… how did tycoons like Rockefeller, Carnegie and Vanderbilt get so rich?

Well, according to the U.S. government, they all cheated.

That’s right. Take Rockefeller for example…

Rockefeller started out in business as a wholesale grocer and went on to found Standard Oil, which through shrewd business decisions and some say predatory and illegal practices, grew to be a gargantuan monopoly. At its peak, Standard Oil had about 90% of the market for refined oil (kerosene) in the United States.

[In the early days of Standard Oil, now known as Exxon, gasoline wasn’t an important component of the oil industry ─ indeed, gasoline produced by the refineries was dumped in rivers because it was considered useless!]

In 1911, the US Supreme Court declared Standard Oil a monopoly under the Sherman Antitrust Act and ordered it to be broken up into 34 independent companies with different boards of directors. By that time, Rockefeller had long since retired from the company but still held a large percentage of shares. Ironically, the busting up of Standard Oil unlocked share values and his fortunes doubled overnight.

Well, getting back to the core subject of this article…

These 20th century tycoons became super rich by investing in a unique type of business that gave them a dominant, unfair advantage… as well as a virtual license to print money.

The important thing to understand is this: Their success had little to do with their products. In fact, all three men built their success around different products.

Carnegie: steel.

Rockefeller: oil.

Vanderbilt: transportation.

But their businesses had three characteristics in common that made them such phenomenal moneymakers.

First, each business offered a highly desirable product… a product that the public wanted and needed.

Second, each business had no close substitutes or competition. When competition did exist, it was quickly acquired or driven out of business.

Third, because each business was the sole supplier of a highly desirable product, they could set their prices high without fear of losing customers to the competition. This resulted in enormous profits… profits that made investors ridiculously wealthy.

When a business has these three attributes, it is practically guaranteed success…

However, just be aware that monopoly and price fixing is illegal in the United States since the Sherman Antitrust Act of 1890.  As explained by the US Supreme Court…

“The purpose of the [Sherman] Act is not to protect businesses from the working of the market; it is to protect the public from the failure of the market. The law directs itself not against conduct which is competitive, even severely so, but against conduct which unfairly tends to destroy competition itself.”

On the flip side, for example, it has also been said…

“… That competition law in the European Union (EU) tends to protect the competitors in the marketplace, even at the expense of market efficiencies and consumers.”

Now go figure that?

Anant Goel

CEO – EZ Marketing Inc.

Producer CEO – RKNet Studios

LinkedIn Connection: http://www.linkedin.com/pub/anant-goel/47/526/328

News Article: http://www.prweb.com/releases/RKNet_Studios/Bollywood_Movie/prweb9897532.htm

[Based on excerpts from posts, blogs, media articles, and sponsored research]

“Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably” … definition by The Chartered Institute of Marketing

“Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others” … definition by Marketing Professor Dr. Philip Kotler 1991

Well, there are dozens of other definitions of marketing floating around that are penned by some very important and famous teachers and marketers of our time. 

However, “…there is no simple or one single definition of marketing in the 21st century.”

Having said that, it only makes sense to point out that the marketing is evolving and is getting more complex, and in this day and age one simple definition of marketing does not suffice any longer.

Let’s take a look and see what the modern age marketers are dealing with…

In this age of one-stop jetliners and Internet; we are all connected across continents and engaged in a global economy. Trading on the global platform to buy and sell products/services is necessary and not an option.

With technological changes─ like the Internet, the Web 2.0, social networks, and mobile smartphones ─ that are continuously challenging our traditional marketing strategy mixes, many of us marketers may feel like we can’t keep up. Despite all of these changes, a lot of the fundamental marketing practices still work. However, changes are necessary and must be implemented to stay relevant and be a dynamic vibrant business entity… and not just become yesterday’s news.

Integrated Marketing:

A new breed of executive level professional marketers [CMOs] is emerging with demonstrated expertise in Integrated marketing… which includes best of breed Traditional Marketing, Inbound [or Internet] Marketing, and Social Media Viral Marketing.

In the Internet driven global markets, Internet Marketing and Social Media Viral Marketing are the two new buzz words that must be added to our Traditional Marketing channel.  Online viral marketing strategies include the best of breed from Internet Marketing and Social Media Marketing for products and services.

The purpose of this report is to summarize the key elements of Integrated Marketing that the CMOs must implement to succeed… for new age promotions, advertising, reputation management, business funding, business development and business growth.

Business Development:

Business development is a combination of strategic planning, analysis, marketing, and sales. Business development professionals can be involved in everything from the development of products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals.

The job of the business development professional is typically to identify new business opportunities─ whether that means new markets, new partnerships with other businesses, new ways to reach existing markets, or new product or service offerings to better meet the needs of existing markets─ and then to go out and exploit those opportunities to bring-in more revenue.

What is Online Viral Marketing?

Viral marketing is about encouraging customers, investors, and other people─ from the B2B and B2C food chain─ to actively participate in the sales process and spread the word about your company or organization.

When people share information about their experiences with your company, they play a role in creating positive word-of-mouth advertising for your business… assuming that the experiences they choose to share are positive. Simply hoping that customers decide to spread the word on their own isn’t enough. Effective viral marketing campaigns have to be based on quality, appealing content that gives customers a reason to want to pass on information about your company to their friends and contacts… but it’s also important to make it easy for them to do so.

Five Elements of Success:

Here’s my five point list for Chief Marketing Officers [CMOs] and is in order of relevance…

1) CMO’s should formulate and frequently visit the ‘Demographic Marketing’ strategy for products and services offered by their company. Unless you are P&G selling toothpaste to every single mouth [with teeth] on this planet, you must focus your resources on demographic marketing to…

a) Identify the target market for your product [or develop a product for the target market],

b) Establish where to find your target market, and

c) Find ways to reach this target market cost effectively.

Know and get a grasp on generational marketing in the context of their demographic relevance. Understanding your target customers’ demographics helps you determine exactly what your products or services will be, and what kind of marketing/customer service tactics work best. If you don’t speak to their lifestyle, a customer will tune you out. Get a firm grasp on the lifestyles of the four very distinct generations:

  • Gen I: The Internet generation, they’re the children of the youngest boomers. Because this generation is still very young, marketing and demographics theories are still developing. One huge distinction, however, can be made: this generation is the only one to be born entirely in the Internet era, and to parents who are generally more accepting and knowledgeable of such technology.
  • Gen Y: Also referred to as millenials or “echo boomers,” they are the children of boomers, ages nine to 27. Because of higher costs of living or, in some cases, the over-protective nature of their boomer parents, many are choosing to live at home. University of Michigan professor Bob Schoeni told Time magazine that the percentage of 26-year-olds living with their parents rose from 11 percent to 20 percent between 1970 and 2004. They’re 75 million strong and they have disposable income because of their parents’ support. Growing up with computers means this generation is especially responsive to Internet campaigns. They process information quickly and are especially brand loyal. Gen Y like innovative marketing approaches and advertising that uses humor or is “outside the box.”
  • Gen X: They are perhaps the most overlooked generation, falling in the shadow of the powerful baby-boom generation. The 44 million strong Gen X; born between 1965 and 1975, are entering their peak earning and buying years. They’re tech-savvy and love to shop. They have a high value for education and knowledge. Unlike Gen Y, brand prestige alone won’t woo this generation… let them know why your product is a good value. They are independent and like to save.
  • Boomers: It’s only recently that the marketers are awakening to the buying power of this 76 million-strong group. On average, boomers spend $400 billion more per year than any other generation. They’re at many life stages: empty nesters or full nesters, boomer grandparents, single or married, etc. What they have in common is exceptional drive and the ability to evaluate advertising and determine its value to them. Between 2005 and 2030, the over-60 group will grow by 80 percent… and as they age, be careful not to label them as “old.” This generation has a Peter Pan complex… play up their youthfulness in marketing.

2) CMOs should be consistent in their marketing message across all Marketing Channels─ including Traditional Marketing, Internet Marketing, and Social Media Viral Marketing. Too many CMOs focus on the ‘big brand’; and then totally ignore what happens in social channels, on their own corporate website, in the traditional sales channels, and at events and promotions, etc. Everyone may love that 30-second TV spot or that billboard on Interstate 95… but when your brand advertising is totally disconnected from the experience that customers, prospects, media/press/analysts/ partners have when dealing with your company’s brand─ then it all fails.

3) CMOs need to consult and get feedback from front line producers─ people that actually DO THINGS vs. simply managing the operations. For example, CMOs should meet regularly with sales/support/service leaders within the company─ senior people who actually participate in sales pitches and deal with real issues on a daily basis, and also talk to old and new customers, etc. Often times CMOs feel so ‘above the fray’ that they make decisions without consulting the very people that make their organizations run.

4) On average, most CMOs last about 23 months in the job. If the CMOs follow the first three steps; and use their time on the job to find out what’s really going-on, and formulate a strategy to solve problems and take advantage of opportunities… perhaps their tenure will not be so short. If they follow points 1 thru 3; they will also have the support of those who matter most.

5) With the mass adaptation of Internet, Web 2.0, and mobile smartphone technologies; there are many more people who SAY they know what they are talking about vs. those who actually KNOW what they are talking about. So, before hiring a big brain, ask what THEY HAVE DONE lately. Discount what company they have worked for. Discount the books they have written about social media to build their brand. If the ‘expert ‘ doesn’t have any tracks on the dirt; you know they are totally full of it.

In the 21st century, good marketers practice best of breed Integrated Viral Marketing [Traditional Marketing, Internet Marketing, and Social Media Viral Marketing] on a Demographics platform for both functional effectiveness and cost effectiveness.

Sadly, there are lots of bad and pretend marketers out there. No wonder the average tenure of a CMO in the US is about 23 months.

The Internet, the Web 2.0, and global social media networks have leveled the playing field by offering the small business owner the same global market opportunities as presented to a multi-national public corporation.

Effective Integrated Marketing and Online Viral Marketing will bring you customers; boost your sales, enhance your credibility & patronage… and eventually add to your revenues and profitability.

Anant Goel

CEO – EZ Marketing Inc.

Producer CEO – RKNet Studios

LinkedIn Connection: http://www.linkedin.com/pub/anant-goel/47/526/328

News Article: http://www.prweb.com/releases/RKNet_Studios/Bollywood_Movie/prweb9897532.htm

[Based on excerpts from posts, blogs, media articles, and sponsored research]